Google has started to move away from returning results purely on keywords in the search bar. In 2014, their algorithm has been tweaked to return results more broadly relevant to the search word. For example, if you were to search “bike” on Google, instead of the front page showing definitions of the world bike, there is now just the Wikipedia article on bikes and the other links are simply popular searches related to bikes, such as great biking locations, bike rental, bike sales, etc. In other words, focus on relevance and meaningful connections, not on keywords.
From the desk of our intern Jian. Most interesting non-mainstream science stories of February 2014.
1. On January 28, 2014 IRIS (NASA’s Interface Region Imaging Spectrograph) spotted the strongest solar flare since its initiation during the summer of 2013. Scientists have yet to figure what exactly causes solar flares, and IRIS studies the chromosphere of the sun which regulates the flow of energy and material going out of the sun. Here is a video of the amazing solar flare!
In recent months, we’ve received a stack of emails from visitors who wrote to say they really appreciate what we do — thanks by the way! — but who also expressed a need for improved science communication in the broader SciComm community.
Metaphors, metaphors: we use them to draw our readers into our stories. They’re excellent ways to explain things and add some poetic license to your writing, but do your metaphors make sense to your readers? Continue reading →
That science, and ideas in general, have become an object of desire — a fetish — is perhaps not that uncanny. After all, we’ve objectified then commodified just about everything else — inventions, social relations, politics, art, gender … we all know the picture. Even desire itself has become a fetish — more than wanting anything in particular, you should want to want. Otherwise you’re just depressed — and depressing. Continue reading →
There is intensifying, even heated, debate across the research community as to whether the future of scholarly publishing lies in the open access (OA) model or in the traditional subscription-based format. The dissemination of scientific information has traditionally been print-based, in the form of journals made available to readers by subscription. Continue reading →
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